SUSTAINABILITY

Love, A & J is not only committed to making our bombshell babes look and feel their best through high-quality fabrics, fashion-forward styles, and figure-flattering fits; we are also dedicated to doing so in a manner that contributes to environmental change and sustainability.
With the fashion industry being the second biggest cause of pollution and landfill in the world, as a brand in 2022, we have a responsibility to be a part of the solution and not the problem.
Through continued extensive research and development, we are able to prove that we can produce new high-quality products, while simultaneously being environmentally conscious; these elements can co-exist.
We believe using recycled, regenerated fibre from consumer waste products such as water bottles and fish nets recovered from the ocean, that would otherwise contribute to the landfill, is the solution and fills the gap in the market.
By being honest and transparent about our practices, we make it simple and easy for our babes to choose sustainability, and to look cute while they do it.
Our mission does not stop here. We will continue to learn how we can improve every day as there are always new fabrics, technologies, and solutions that are being developed. There are always new ways that we can adapt and change in order to be a more sustainable brand and contribute to a healthier planet.